candles

Scented promotional candles are an excellent gift for emotional branding, because scent is directly linked to the memory centre of the brain. A well-chosen candle evokes feelings of calm, comfort and relaxation — transferring those positive emotions to your brand as well. The most popular fragrances include soothing lavender, warm vanilla, cinnamon and clove for winter and Christmas campaigns, and fresh citrus and eucalyptus notes for spring and summer campaigns. Recipients love to place candles in living rooms and offices, where they keep your logo in view over an extended period.

In line with eco-friendly trends (Nature line), traditional paraffin candles — derived from petroleum — are being replaced by natural waxes. The most commonly used options are 100% soy wax, coconut wax and beeswax. Natural waxes are biodegradable, release no toxic substances or soot when burning, and burn up to twice as long as standard paraffin. Natural candles are often complemented by a wooden wick, which crackles pleasantly as it burns — much like a log fire — significantly enhancing the premium feel of the gift.

Candles offer highly aesthetic branding possibilities. For candles in cast glass jars or metal tins, the most common approach is a full-colour paper or transparent label featuring the corporate design. A particularly luxurious appearance can be achieved through rotary screen printing directly onto the glass, or laser engraving on metal tins. If the candle has a designer bamboo or wooden lid, precision laser engraving of the logo into the wood is the most suitable choice. The candles themselves are also frequently supplied in custom-printed paper boxes.