beach equipment

Summer offers excellent opportunities for relaxed, lifestyle-driven branding. The most effective printed beach items include classic inflatable balls, comfortable foldable beach loungers (wooden and metal frames), sunglasses with UV protection, beach games (such as beach tennis or frisbee) and waterproof mats. These items are associated with relaxation, fun and positive emotions — qualities that reflect well on your brand. They are also used on public beaches and at open-air pools, where they generate a high number of brand impressions among a broad general audience.

When selecting promotional sunglasses, the most important factor is the optical quality of the lenses. The UV400 designation means the glasses provide 100% protection against harmful ultraviolet radiation — both UVA and UVB — up to a wavelength of 400 nanometres. Wearing sunglasses without this filter can cause serious damage to eyesight. In terms of materials, popular choices include frames made from durable polycarbonate, recycled plastics, or modern natural materials such as bamboo or wood, which give the glasses a premium, eco-friendly appearance.

Folding beach loungers are a marketing genius from a branding perspective — they offer an enormous, highly visible surface for your logo or a full-coverage graphic design across the entire backrest. Printing is applied to the textile part of the lounger (typically sturdy polyester or canvas) using sublimation printing or screen printing. Sublimation allows full-colour photographs and complex visuals to be transferred onto the fabric at maximum resolution. The print is fully integrated into the fabric structure, so it does not crack or peel and is fully resistant to UV radiation and water.

Inflatable items — balls, airbeds, cushions, water drink holders — are made from lightweight, flexible PVC. Their key advantage is that when deflated they are completely flat, light and take up virtually no space. This dramatically reduces logistics, storage and distribution costs at large-scale summer festivals, corporate water days or in package marketing alongside magazines and products. Once inflated, however, they transform into a three-dimensional, eye-catching item with a highly visible logo.

Sustainability is making a strong push into summer fun (Nature line). Traditional plastic flying discs and paddles for beach tennis are being replaced by materials such as bamboo wood, natural cork, recycled plastics (rPET) or bioplastics blended with wheat straw. A major hit are wooden beach games — for example Finnish skittles (Molkky) or ring toss — packaged in cotton drawstring bags with your logo. These items have a long lifespan, pose minimal environmental impact if lost in nature, and are an excellent way to communicate your company's environmental values.