Personal care

The personal care category is dominated by cosmetic bags and toiletry cases, mirrors and compact cosmetic mirrors, combs and hairbrushes, hand sanitisers and antibacterial gels, and logo lip balms. This year's key trend is wellness — aroma diffusers, lavender pillows, massage tools and lymphatic drainage brushes. For hotels and wellness centres, gift-boxed soaps and curated cosmetic gift sets are an ideal choice. For male target audiences, focus on shaving sets and men's grooming kits in leather cases. These gifts create a more personal impression than traditional promotional merchandise.

When selecting cosmetics for corporate use, consider the following factors: certifications (BIO, vegan, dermatologically tested) — clients today expect certified formulations; packaging quality (glass bottles convey a premium feel, while plastic reads as entry-level); neutral fragrance (strongly scented products often put recipients off); and universal appeal (hand creams and lip balms work well for all genders). We recommend branded products from established manufacturers with the option to print directly on the packaging or add a logo sticker. The top trend right now is solid soaps in paper packaging (zero-waste). For hotels and wellness facilities, opt for shampoo and shower gel sets in a unified design.

For plastic cosmetic packaging we use pad printing (single-colour logo) or UV digital printing (full-colour artwork). Glass bottles for perfumes and oils are sandblasted or printed using UV technology with heat-fixing. Cosmetic pouches and hygiene cases are printed with screen printing or sublimation printing. Mirrors are printed on the reverse side using screen printing or UV printing. Combs and hairbrushes are pad printed or laser engraved (on wooden versions). For solid soaps, a motif can be embossed into the mould shape or a paper wrap with full-colour printing can be applied. We always test the logo colour against the cosmetic packaging to ensure consistency.

Hotels and wellness centres most frequently request: sets of soaps, shampoos and shower gels in miniature branded bottles, robes with embroidery, printed paper towels, gift cosmetic sets for guests, and electronic steam hair tools and diffusers. A top trend is ceramic soap dishes with the hotel logo, bamboo toothbrushes and combs in hotel bathrooms — these signal sustainability and create a premium impression. For luxury hotels it is worth scenting towels with a signature fragrance, so that guests remember the property through all their senses. The choice of cosmetic brand matters more than price point.

Eco and vegan cosmetics have become a mainstream standard. Our range includes: certified organic cosmetics from reputable artisan producers, vegan-certified solid soaps, shampoos in paper packaging, natural wax lip balms, and cosmetic sets free from parabens and sulphates. Trending items include bamboo toothbrushes in paper packaging, wooden combs with laser-engraved logos, and bamboo lymphatic drainage brushes. For companies in healthcare, fitness and wellness, eco cosmetics are a strategic must — they consistently communicate brand values. The top trend is zero-waste packaging — solid cosmetics in minimal, simple paper wrapping.